Xray Partner Award 2025–2026
Swarmit wins Best Co-Marketing Initiative
We’re thrilled to announce that Swarmit has been recognized at the Xray Partner Awards 2025–2026 in the Best Co-Marketing Initiative category! 🎉
This recognition marks a significant milestone for us – not only does it honor our current work, but it also highlights the strength and continuity of our partnership with Xray since 2019. Back in 2023, we were already awarded in the same category, and we have also won the title of Partner of the Year twice, in 2022 and 2024. These repeated successes demonstrate that our collaboration is built on innovation, long-term commitment, and genuine teamwork.
Our Partnership with Xray since 2019
Since joining the Xray Partner Program in 2019, our collaboration has continuously evolved. What initially started as a product decision quickly became a strategic success factor for Swarmit as an Atlassian Platinum Partner.
Today, test management is far more than just a tool—it is a strategic driver of growth. Together with Xray, we pursue a holistic test management strategy, establish quality as a key success factor, and help organizations sustainably improve their testing maturity.
Why we were awarded Best Co-Marketing Initiative
The award recognizes that marketing at Swarmit is not implemented in isolation, but as an integral part of our customer strategy. Together with Xray, we have delivered high-quality content, practical webinars, engaging events, and strategic campaigns that create real value for our clients.
Our initiatives include:
- E-Books and guides – practical and immediately usable for test management and software testing.
- In-depth webinars – deep-dive sessions covering best practices, test strategies, and AI in testing.
- Events & community – formats that bring experts, clients, and interested professionals together online and in person.
- Strategic campaigns – targeted initiatives that increase visibility and generate relevant leads.
These activities make our partnership with Xray a true co-marketing model, combining innovation, relevance, and growth.
Value for our clients
For our clients, this award primarily means one thing: they work with a partner who collaborates closely with Xray, gains early access to innovations, and integrates best practices in test management directly into their projects.
In this way, test management becomes not only more efficient but also a strategic lever for growth, seamlessly connecting consulting, technology, and marketing.
Looking ahead
Winning the Best Co-Marketing Initiative award is not an endpoint for us but a clear motivation to continue growing together with Xray. We will keep developing innovative content and formats, advance new topics such as AI in testing, and further expand our co-marketing initiatives.
This award represents not only a successful campaign but also a partnership built on trust, innovation, and sustainable growth since 2019.
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